Creative Awards

APPLE CreativeAward logo (colour)-03

Judged by:

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Your institution could be the most creative institution of the conference

In conjunction with the QS APPLE Virtual Conference and Exhibition 2020, QS will be organizing the QS APPLE Creative Awards 2020 to recognize the importance of creative and compelling designs in effective communication and brand building.

Kindly note that deadline for all categories submission is 6th November 2020.

Submission is closed.

QS APPLE 2020 Virtual Conference and Exhibition Creative Awards (Judging Criteria)

Category 1: Best International Print Advertisement
S/N Criteria Description Maximum
Score
1
Concept
The concept is imaginative and catches the readers attention immediately. Its unique, topical and captures the essence of the idea behind the advertisement.
10
2
Design
Visual design depicts the essence of concept; high quality, appropriate, and relevant to the audience and the message is supporting. It communicates a visual experience that stands out.
10
3
Layout
Layout is balanced; offers the right ratio of content to white space and content grouping; gives an aesthetic experience to readers and leaves a lasting impression.
10
4
Content
Content is clear, impactful and tells a story. Content Supplements design and layout. Different design elements integrate to create a strong visual appeal.
10
Category 2: Most Creative Corporate Institution Video
S/N Criteria Description Maximum
Score
1
Concept
Concept is imaginative and original that captures the essence of idea behind the video.
10
2
Narrative
The narrative is strong, coherent and holds attention. The medium of audio and video integrate to tell a well thought story.
10
3
Content
It is understandable and impactful. The visual design, structure and content integrate to create viewer response.
10
4
Execution
Technical and aesthetic elements create a seamless experience. Quality of craft focuses on the audio/video process and technical execution.
Factors to be considered: Quality of the captured image, sound design, editing.
10
Category 3: Best International Student Recruitment Brochure
S/N Criteria Description Maximum
Score
1
Concept
The basic concept is original and imaginative and attracts attention.
10
2
Design
The overall design communicates the idea clearly and prowess is demonstrated by the use of advanced design techniques. The overall experience encompasses content, structure and visual design.
10
3
Layout
The layout is balanced, offering the right ratio of content to white space and content grouping, with appropriate use of color.
10
4
Content
The text is relevant, appropriate and easy to comprehend? Does it supplement overall design of the brochure.
10
Category 4: Best International Website Page
S/N Criteria Description Maximum
Score
1
Design
Good visual design that is of high quality and is relevant to the audience and to the message it is supporting; it communicates a visual experience and leaves a strong impression.
10
2
Functionality
The website works well. It loads quickly, has live links, and any new technology used is functional and is relevant to the intended audience. Highly functional sites anticipate the diversity of user requirements from file size, to file format and download speed.
10
3
Interactivity
The way that a site allows you to do something. Good interactivity is more than a rollover or choosing what to click on next; it allows you, as a user, to give and receive. It insists that you participate, rather than observe. Interactive elements are what separate the Web from other media.
10
4
Content
Content should be engaging, relevant, and appropriate for the audience. You can tell it’s been developed for the Web because it’s clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view.
10

Congratulations to all the winners of QS APPLE 2019 Creative Awards!

Most Creative Corporate Institution Video
Korea National University of Arts (Korea)
View the winning entry
Universitas Airlangga (Indonesia)
View the winning entry
Universiti Teknologi MARA (Malaysia)
View the winning entry
Best International Print Advertisement
Satbayev University (Kazakhstan))
View the winning entry
Taipei Medical University (Taiwan)
View the winning entry
Thammasat University (Thailand)
View the winning entry
Best International Student Recruitment Brochure
Okinawa Institute of Science and Technology Graduate University (Japan)
View the winning entry
Chung-Ang University (Korea)
View the winning entry
Nanyang Technological University (Singapore)
View the winning entry
Best International Website Page
Yonsei University (Korea)
View the winning entry
Universiti Teknologi PETRONAS (Malaysia)
View the winning entry
Kyushu University (Japan)
View the winning entry
Most Creative Booth Design
City University of Hong Kong